Friday, February 14, 2020

A Conceptual Model for Evaluating of Market Segments Research Paper - 1

A Conceptual Model for Evaluating of Market Segments - Research Paper Example It is suggested by the analysis that a synthesis of these three models can potentially produce a holistic tool for evaluating segments; a tool which considers both the internal and external forces and which incorporates the firm’s specific needs. The evaluation of market segments is one of the most critical aspects in the entire segmentation analysis, given that the segments that are eventually selected by firms need to be attractive, measurable and substantial (Beane and Ennis, 1987; Sarabia, 1996). Segmentation is crucial because it provides a direction for marketing strategies to be developed; on the basis of segmentation firms design specific marketing activities targeting clusters of the market which shares some degree of homogeneity and which are likely to respond in a similar manner to marketing incentives (Jonker et al., 2004). According to Wind (1978) and Ou et al. (2009) segmentation should be not only approached through statistical measures which only provide a picture of the differences between various segments, but more consistently should be approached through subjective measures as well, which denote the essence of the judgements of the decision makers and as Sarabia (1996) stresses, the distinctiveness of each firm (and each firm’s needs). Thus evaluation of segments becomes of crucial importance because it shows, on the one hand, the attractiveness of each segment identified but this attractiveness is measured by incorporating the specific-firm aspects as well. In this paper, three models for evaluating segments are presented and assessed in terms of their strengths in an attempt to synthesize a theoretical framework for segment evaluation. Market segmentation is treated differently by many academic researchers and scholars. According to Beane and Ennis (1987), the existence of various approaches to market  segmentation reveals the different viewpoints on the subject.  

Sunday, February 2, 2020

Autism Spectrum Disorders Essay Example | Topics and Well Written Essays - 250 words

Autism Spectrum Disorders - Essay Example This research will begin with the statement that Ð ¨n an ideal world, most families will have no stress no matter what situation gets in their way. However, most families with children with autism spectrum disorders become more stressed compared with families with typically developing children. Baron-Cohen and his colleague's article support that both parents of the children with ASD report significantly elevated stress levels compared to those with typically developing children. For one to understand the research content, it is significant to define the autism spectrum disorder. Autism spectrum disorder refers to a term that describes autism and four other disabilities affecting individual’s ability to communicate, socialize, and respond to individual’s environment. The spectrum usually gets diagnosed before age three. Autism is a spectrum disorder since children can have diverse characteristics or symptoms that affect them from mild to severe range. Some of the chara cteristics include the delay in social interaction and communication, repetitive body movements, obsessions over certain objects and having specific rituals and routines. ASD tends to affect mostly the males compared to females. Currently, it is reported in Autismspeaks.org (2010) that in every 110 children, one is diagnosed with ASD and every 70 boys there is one with ASD. Additionally, there are no known ASD cures. However, there are several treatments that lessen the severity of the autism. Usually, people tend to think about the children diagnosed with ASD, and no one tends to think about the impact that the diagnosis has on parents. Often, parents with children diagnosed with ASD go through an emotional experience. The parents go through the thoughts of thinking that their child is perfect to think that their child has an incurable disorder that may affect every aspect of the child’s life. Hence, parents should learn how to cope with the situation after the initial diagn osis.