Friday, February 14, 2020

A Conceptual Model for Evaluating of Market Segments Research Paper - 1

A Conceptual Model for Evaluating of Market Segments - Research Paper Example It is suggested by the analysis that a synthesis of these three models can potentially produce a holistic tool for evaluating segments; a tool which considers both the internal and external forces and which incorporates the firm’s specific needs. The evaluation of market segments is one of the most critical aspects in the entire segmentation analysis, given that the segments that are eventually selected by firms need to be attractive, measurable and substantial (Beane and Ennis, 1987; Sarabia, 1996). Segmentation is crucial because it provides a direction for marketing strategies to be developed; on the basis of segmentation firms design specific marketing activities targeting clusters of the market which shares some degree of homogeneity and which are likely to respond in a similar manner to marketing incentives (Jonker et al., 2004). According to Wind (1978) and Ou et al. (2009) segmentation should be not only approached through statistical measures which only provide a picture of the differences between various segments, but more consistently should be approached through subjective measures as well, which denote the essence of the judgements of the decision makers and as Sarabia (1996) stresses, the distinctiveness of each firm (and each firm’s needs). Thus evaluation of segments becomes of crucial importance because it shows, on the one hand, the attractiveness of each segment identified but this attractiveness is measured by incorporating the specific-firm aspects as well. In this paper, three models for evaluating segments are presented and assessed in terms of their strengths in an attempt to synthesize a theoretical framework for segment evaluation. Market segmentation is treated differently by many academic researchers and scholars. According to Beane and Ennis (1987), the existence of various approaches to market  segmentation reveals the different viewpoints on the subject.  

Sunday, February 2, 2020

Autism Spectrum Disorders Essay Example | Topics and Well Written Essays - 250 words

Autism Spectrum Disorders - Essay Example This research will begin with the statement that Ð ¨n an ideal world, most families will have no stress no matter what situation gets in their way. However, most families with children with autism spectrum disorders become more stressed compared with families with typically developing children. Baron-Cohen and his colleague's article support that both parents of the children with ASD report significantly elevated stress levels compared to those with typically developing children. For one to understand the research content, it is significant to define the autism spectrum disorder. Autism spectrum disorder refers to a term that describes autism and four other disabilities affecting individual’s ability to communicate, socialize, and respond to individual’s environment. The spectrum usually gets diagnosed before age three. Autism is a spectrum disorder since children can have diverse characteristics or symptoms that affect them from mild to severe range. Some of the chara cteristics include the delay in social interaction and communication, repetitive body movements, obsessions over certain objects and having specific rituals and routines. ASD tends to affect mostly the males compared to females. Currently, it is reported in Autismspeaks.org (2010) that in every 110 children, one is diagnosed with ASD and every 70 boys there is one with ASD. Additionally, there are no known ASD cures. However, there are several treatments that lessen the severity of the autism. Usually, people tend to think about the children diagnosed with ASD, and no one tends to think about the impact that the diagnosis has on parents. Often, parents with children diagnosed with ASD go through an emotional experience. The parents go through the thoughts of thinking that their child is perfect to think that their child has an incurable disorder that may affect every aspect of the child’s life. Hence, parents should learn how to cope with the situation after the initial diagn osis.

Friday, January 24, 2020

Changing Role of Women in Archie Comics Essay -- Changing Gender Norms

Plan of Investigation The purpose of the essay is to answer the question: How has Archie Comics reflected changing gender norms in the United States of America from World War II to the present of women in contemporary American society, in its eventual challenge of the position of men as the dominant sex, and in its inclusion of previously marginalized sexual orientations? As entertainment primarily targeted to middle-class America, Archie is a helpful avenue by which to understand acceptable views. This paper will present gender roles portrayed in Archie Comics in three different time frames: the Forties, the Sixties, and the new millennium. It will analyze the establishment of traditional gender roles set forth in the earliest Archie Comic strips. Next it will critique the ways in which it responded to the challenges to these traditional norms and assess whether the comic incorporated these challenges or rebuffed them. Finally, this paper will evaluate the role of modern-day Archie Comics as a vanguard i n the new discussion of gender roles and sexual orientation in America. For the purpose of analysis, issues of Archie representative of the era will be examined in conjunction with larger historical developments. These include: the sexual revolution of the 1960s, the post-feminist world following the 1970s, and the rise of LGBT acceptance. Often changes in social norms move at a glacial pace. Particularly difficult in assessing social norms is the definition of what is normative to begin with. For that reason, most historians will look at what artifacts and documents signify popular culture. While these artifacts and documents may reveal what norms existed at a given time, tracking changes in norms relies upon the existence o... ...ItemClick=true&searchText=helen&searchText=mayer&searchText=hacker&searchText=WOMEN&searchText=AS&searchText=A&searchText=MINORITY&searchText=GROUP&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dhelen%2Bmayer%2Bhacker%2BWOMEN%2BAS%2BA%2BMINORITY%2BGROUP%26amp%3Bprq%3Dhelen%2Bmayer%2Bhacker%26amp%3Bhp%3D25%26amp%3Bacc%3Don%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3Bso%3Drel%26amp%3Bracc%3Doff. Paul Kupperberg. â€Å"Life With Archie #16.† In Archie The Married Life, 3:23–24, 2012. ———. â€Å"Life With Archie #20.† In Archie The Married Life, 4:20, 2012. ———. â€Å"Life With Archie #22.† In Archie The Married Life, 4:9, 2012. ———. â€Å"Life With Archie #23.† In Archie The Married Life, 4:20, 2012. Universe, Funding. â€Å"Archie Comics Publications, Inc. History.† History Of Archie Comics, n.d. http://www.fundinguniverse.com/company-histories/archie-comics-publications-inc-history/. â€Æ'

Thursday, January 16, 2020

Women and Alcohol

One important problem that requires attention in the society is alcoholism.   Through the course of history, it had been noted that alcohol consumption had established prevalent stance in the society, which is mainly in relation to gatherings and social occasions.Most cases of alcoholism are attributed to men rather than women. Limit of alcohol intake, though, defines the social issue on alcoholism. In this fast changing world, even women nowadays are binging in alcohol when there are occasions and during problems and distress. Too much consumption of alcohol leads to alcoholism. When abuse comes in, alcohol then becomes a threat not only to the person himself but to the community as well.Due to the fact that the issue on alcoholism covers every gender of the society both directly and indirectly, problems can be identified at different levels and subgroups.   The issue on alcoholism that threatens the women population is the main focus in this study.   The reasons that were vie wed are in relation to shifting role of the women in the society.   They are now occupying roles of increasing importance.   This issue had generated concern due to more serious effects of alcoholism in women as compared to the male population as ascertained ailments and even death.This paper aims to discuss the effects of alcohol in women as compared to men. A clearer understanding of how the physical, mental and social well being of women were affected by alcohol will be given. Further remedies and solution to the problem will also be tackled.Identifying the components where recovery will be made possible is also given in the end. This includes the alcoholic individuals, their family and social network, the community and other related environment. Achieving health for the whole population is the key towards success and this can be done by overcoming the problem related to alcohol.Alcohol as a threat to the physical, mental and social well-beingMany people nowadays consider alc ohol as an important constant companion during social gatherings. People can be found drinking alcohol whenever there are occasions, parties and even on dates. Women are expected to take more care of themselves rather than men. On the other hand drinking alcohol in a moderate way has been a subject of controversy. This is because the physical and mental health has been put into test due to rampant alcohol drinking.Attaining a physically fit body and a stabilized mind is now difficult for women who drink alcohol. It has numerous disadvantages aside from the temporary enjoyment that they received during socializations. Women are described as the weaker sex and this makes the situation harder as compared to men who are usual alcohol drinkers.Drinking in moderate amounts during special occasions is not exactly harmful.   What actually poses as a problem is the tendency for people to abuse their drinking behavior. Seeking solution to the problem of alcoholism, thus, require the coopera tion of every member of the society due to the fact that it is not only the alcoholics that become the target of the detrimental effects of alcoholism.Alcoholism and its SymptomsAlcoholism is considered as one health problem which has usual symptoms like loss of control, craving, physical dependence and tolerance.Craving manifests in the constant and strong compulsion to drink. More often women wanted to feel a sense of equality with men. This will make their craving towards alcohol be the same with men. It results to loss of control by exhibiting lack of concept of limitation when alcohol is already in front of them.Tolerance on the other hand is the need of the person to drink in bulk to get their groove. Once the physical and mental state is consumed by alcohol, physical dependence leaves the alcoholic with the withdrawal symptoms of sweating, anxiety or nausea if they are not able to drink for a long period.These symptoms are the main reasons that can bring about problems in the family and society.   This is due to the fact that in their search for the probable solution, they tend to consider giving the alcoholics what they are craving for, thus, escalating the problem and intensifying the possible effects.The tendency for men and women to be alcoholic is a genetic trait but there may be differences in the genes and psychosocial disposition involved. This can be related to the differences in not only the physical but also emotional and mental make-up that results into the varying reactions to particular stimulus.The effect of alcohol on women drinker causes great concern due to the fact that it has tremendous effect in the family and in the society as well.   Women have an important role that consist of inculcating values to the family and weaken their role as the model in the family.

Wednesday, January 8, 2020

How to Organize Your Classroom Files

Its a challenge to think of a profession that involves more paper than teaching. Whether its lesson plans, handouts, flyers from the office, schedules or an infinity of other types of papers, teachers juggle, shuffle, search for, file and pass out enough papers on a daily basis to get any environmentalist up in arms. Invest in a File Cabinet So, how can teachers win the daily battles in this never-ending paper war? Theres only way to win, and thats through down and dirty organization. One of the most important ways to get organized is through a properly categorized and maintained file cabinet. Usually, a file cabinet will come with your classroom. If not, ask the custodian if he or she can find one for you through the district office. The bigger, the better because you will need it. Label the  File Drawers Depending on how many files you have, you can decide the best way to label the file drawers. However, there are two major categories to consider and almost everything fits into them: Curriculum and Management. Curriculum means handouts and information that you use to teach Math, Language Arts, Science, Social Studies, Holidays and any other subjects you cover with your students. Management can broadly be defined as things you use to manage your classroom and teaching career. For example, your management files might include discipline, professional development, school-wide programs, classroom jobs, etc. Discard What You Can Now comes the ugly part. Hopefully, youve already been using some type of file folder system, even if they are just stacked in a corner some place. But, if not, youre going to have to sit down with all of the papers you use during teaching and go through them one by one. First of all, look for things that you can throw away. The more you can pare down to the papers you really use, the further you go towards the ultimate goal of true organization. For those papers you need to keep, start organizing them into piles or, better yet, make file folders on the spot, label them, and just put the papers right into their new homes. Be Specific With the Categories You Use For example, if you are organizing your  science materials, dont just make one big Science folder. Take it one step further and make one file for oceans, space, plants, etc. That way, when it comes time to teach your ocean unit, for example, you can just grab that file and have everything you need to photocopy.  Next, use hanging files to place your file folders in a logical sequence.   Maintain Organization Then, take a deep breath - youre essentially organized! The trick, though, is to maintain this level of organization over the long term. Dont forget to file new materials, handouts, and papers as as soon as they come across your desk. Try not to let them linger in a bottomless pile out of sight. This is easy to say and harder to do. But, dig right in and get to work. Being organized feels so good!

Tuesday, December 31, 2019

Payday Loans Are They As Bad - 894 Words

Payday Loans - Are They as Bad as Some Make Them Out to Be? Payday Loans - Are They as Bad as Some Make Them Out to Be? Payday loans fulfill real-world needs for families that can t cover emergency expenses from their savings. Even people with stellar credit can t always negotiate loans quickly enough when a financial emergency arises. The premise is simple: Short-term loans are available, even for people with low credit scores, and people can get money into their accounts faster than trying to get approved for a traditional loan. Payday loans are strictly for short-term purposes when the borrowers can afford to repay the amount, interest and fees from their next pay period. Credit.com reports that these loans are justifiable when used as intended. Unfortunately, people don t always do what s best, and some borrowers recycle their debts by renewing their short-term loans or borrowing from multiple lenders. Competitive lenders cite these debt traps as evidence that payday loans are bad choices, but any kind of credit can lead to abuses that trap people in cycles of debt. Payday loans are just tools that people should be able to choose as long as they re legal in the applicable state. Most of the industry s criticism is politically motivated and calls to mind the classic meme of a scout trying to help an old lady across the street when she doesn t want to go. Politicians are filled with good intentions to legislate from ivory towers while down-to-earth people struggleShow MoreRelatedEssay On Pay Day Loans1040 Words   |  5 PagesGreat tips on how to get approved bad credit payday loans Bad credit payday loans have gained popularity over the years. Today, millions of Australians rely on these loans to settle their immediate financial challenges. Unlike other types of loans, payday loans are approved within the shortest time. In less than 24 hours, you are assured of money in your bank. Despite their popularity, there are lots of people still struggling to get their payday loans applications approved. Here, we will adviseRead MoreThe And Online Payday Loans1223 Words   |  5 Pagesand online payday loans decreased 23 percent in 2016, according to information released by the Center for Financial Services Innovation, also known as CFSI. Some of the decline is due to payday loan borrowers shifting to bad credit installment loans or other subprime credit products. However, the CFSI study also revealed some alarming statistics that indicate that financially underserved Americans are incurring substantial fees for products other than a payday loan or cash advance loan. What Is BehindRead MoreLenders And Credit Loans Online Payday Loans1200 Words   |  5 Pageswho offer bad credit loans, including online payday loans, personal installment loans and auto title loans, have come under increasing attack in recent years. The Consumer Financial Protection Bureau, or CFPB, has been the most vocal critic of these lenders. The CFPB published its proposed regulations for short-term, small-dollar loans in June 2016. Included in the 1,341 pages of new rules and explanations is a section that deals specifically with lenders who offer online payday loans. Despite theRead MorePayday Loans Are The Method Of Choice For Millions Of Consumers741 Words   |  3 Pages Payday loans are the method of choice for millions of consumers whenever a financial emergency arises, as they offer quick cash in times of need, and are easy to apply and qualify for. So why are so many people bashing the payday loan industry? It s simple, really. They see the unlawful actions of a few and assume that everybody is doing the same things - not disclosing terms, taking advantage of borrowers with usurious (excessive) interest rates, or in some unfortunate cases, requiring moneyRead MoreQuestions On Real Payday Loans1644 Words   |  7 Pagesfind out genuine direct lenders of real payday loans? Description: real payday loans can be only available in case you make proper verification of the lender. There are few strategic methods that can help you to conduct this verification successfully and you can follow them. You might get confused with the term real payday loans but if you make a proper survey then you will find that there is no as such difference in between normal payday loans and these loans. In this case, you are highly recommendedRead MorePayday Lending Is A Convenient, Instant, And Short Term Option Essay1647 Words   |  7 Pagesinstances, payday lending can be a convenient, instant, and short-term option one may want to consider. The speed, ease, and convenience associated with payday lending enables an individual to get out of trouble quick, which has resulted in payday lending consistently growing in popularity over the last couple of decades. Since the early to mid 1990s, the payday lending industry has continuously grown in popularity as well as quantity. 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Payday loans can be very costly. They are a relatively small amount of money given at an immense percentage of interest on the arrangement that it will be repaid when the borrower receives theirRead MorePay Day Loan Research Paper722 Words   |  3 PagesAny loan resulting in a release of cash during times of immediate financial crises would be termed as best payday loan. It is only after the purpose for which the loan was taken gets satisfied that we start thinking critically of the loan. It will be wrong to term this tendency as selfishness. Payday loans are actually made dearer by loan providers. Many borrowers actually decide to take loans at any terms stated by the lenders because of the urgency involved in the situation. Lenders will not missRead MorePayday Loans Essay754 Words   |  4 Pagespaperwork involved in a bank loan. Shed all your worries, for help is a mouse click away in the form of payday loans. Payday loans are one of the most convenient ways of getting a cash advance today with practically no paperwork or other hassles. Defining Payday loans Payday loans are a short-term cash advance, when it is needed the most...usually between paydays! Payday loans are a great way to get some cash to tide you over to your next paycheck. The goal of payday loans is to assist you with finances

Monday, December 23, 2019

Maslow´s Hierarchy of Needs Applied to the Movie Jumanji

The purpose of this assignment is to apply Maslows Hierarchy of needs to the movie Jumanji. The levels of Maslows is usually showned as a pyramid. The adequate needs are located at the bottom, whereas the major needs are located at the top. The five levels of needs from the adequate needs to the major needs are physicological, safety, love and belonging, esteem, and self-actualization needs. The five levels of Maslow build up on each other and each level is needed to complete the pyramid. When one has accomplish the lower levels, love and self-actualization becomes increasingly important. Jumanji is a movie about a boy name Alan Parrish. Alans life becomes interesting when he finds a jungle-based board game with his friend Sarah. One day as they were playing, the board game comes to life. Alan rolls the dice, which sucks him into the game and Sarahs roll brings bat flying around the room. Terrified Sarah runs off leaving Alan trapped in the game. Twenty five years later, two orphans, Judy and Peter moved into the home of the Parrish and found the game in the attic. They began playing and brought Alan back from the game. The characters realized that they must continue to finish the game. They faced many fears and challenges, risking their lives to reverse the game and bringing eveything back to normal. Judy is one of the main character in the story and is compared to Maslows five levels of needs. Physiological needs are needs needed for survival which are food,